Blog

Future-Proofing Talent Acquisition in Hospitality: Upcoming Trends to Watch Out For

The hospitality industry has undergone significant changes in talent acquisition in recent years, adapting to the impact of COVID-19 and the subsequent post-COVID environment. In response, companies have had to implement new recruitment methods, increase flexibility, and invest in training. In this blog post, we will explore critical trends shaping talent acquisition in the hospitality industry.

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Don't Miss WorkReels at HR Transform!

You're gonna want to see this!

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Don't Miss Out on Top Talent! How to Attract Laid-Off Workers in 2023

With the onslaught of tech layoffs in 2023, there's a wealth of talented individuals on the job market. So why not take advantage of this opportunity and build your dream team? In this blog post, we're sharing the best strategies for attracting top talent who may not have been available before. And we'll even let you in on a little secret - the power of video in showcasing your employer brand.

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2023 is the Year of Authenticity

Mark your calendars! 2023 is the year of authenticity. And it's not just us saying it. News sites like Wired, Forbes, and more deem 2023 as the year of authenticity on social media.

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What is B-Roll?

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How Filming B-Roll Helps to Tell your Story

One of the most underutilized differentiators is B-Roll. Videos utilizing interview and B-Roll footage are much more captivating than just a talking head. But what exactly is B-Roll? 

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How to Recruit Top Talent During a Worker Shortage

When workers have their choice of employer, you'll need to attract them to your open positions in ways that might be a little different than what has worked in the past. Old, text-based job posts no longer work to get top talent who have their pick of the litter. 

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Draw Workers Back to Your Hospitality Jobs with Video

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WorkReels Announces Partnership Program to Help Recruitment Agencies Fill Open Roles Faster

WorkReels, the world's first video storytelling platform built specifically for recruitment and employer branding teams, today announced that it is expanding its partnership program to help recruitment agencies and talent acquisition teams better attract top talent and fill open roles faster.

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Engage More Candidates on Campus With Video

Now that pandemic restrictions have been significantly eased or, in some cases, even erased, many companies may be eager to return to pre-pandemic campus recruiting methods. However, while good things come from the “before” way of doing things, we should be careful not to lose sight of the insights and tools we gained from the pandemic. 

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Get a Jump on Campus Recruiting with Video

The pandemic may be ebbing, but that doesn't mean the changes it brought will disappear. On the contrary, outcomes of the pandemic are here to stay with changes in recruiting strategy among them. If you're recruiting from campuses this fall, be ready to meet students where they are – which is virtually anywhere. 

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Announcing WorkReels - Recruiting Videos Made Easy

Today, we announced the launch of the WorkReels app. We’re thrilled to share this news as we truly believe WorkReels is changing recruiting for the better. Designed specifically for talent acquisition professionals, WorkReels is the ideal way to attract more of the right candidates through compelling video narratives that feature the voice of their workforce.

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A Recruiting Refresh Helps Companies Thrive

Would you be surprised to know that the major job post sites like LinkedIn, Indeed and Monster all started more than 12 years ago? Innovation in recruiting seems to have stalled with not a whole lot changing since those early days. Recruiting methods and technology (for the most part) are still stuck in the ways of the past. 

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What is Employee Disengagement Costing You?

The COVID-19 pandemic brought on a lot of new challenges and exacerbated existing challenges within every company. Employees at every level have struggled - executives, managers and individual contributors alike. And lack of engagement and burnout has become rampant among the workforce.

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With all the Challenges that Come with Recruiting Today, You May Need to Try Some New Tools

Recruiters have hundreds of reqs on their plates while facing a limited talent pool, stretched budgets and unrealistic expectations from hiring managers. Talent professionals are working to be advocates for their employees, struggling to keep the talent they have while managers are often more focused on the bottom line. 

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Want to attract passive candidates? Video is the key.

Recruiting during the post-COVID Great Resignation is tougher than ever, according to Jonathan Heckel, Senior Recruiter for Atlantic Union Bank. Potential candidates have been worn down by the past two years and are simply not applying in the same numbers as before. “We’re receiving fewer qualified applications, which means we have to source more roles than ever. And finding passive candidates who are willing to learn about a new opportunity is very time-consuming and can be exhausting for our recruiting team,” said Heckel.

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Job Candidate Experience Starts with the First Impression

Experience forms a lasting impression. Our experiences when applying for jobs inevitably shape our feelings about those jobs and the companies offering them. When it comes to recruiting, most companies think about candidate experience from the time a candidate starts interviewing. 

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What can Gen Z as consumers tell us about Gen Z as job seekers?

The way we’ve consumed media has changed immeasurably in a very short amount of time and the way we respond and interact with that media has also irrevocably changed: from newspapers, billboards, and magazines to websites, social media, and banner ads. For some, the shift to digital supremacy has been jarring, but for others, it’s been as natural as breathing. We’re talking of course about Generation Z. The generation that grew up in the Internet age of being “always on.”

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Don't Forget the Human Element when Embracing Automation in Recruiting

The past few decades have seen a relentless march to automate almost every aspect of business! And human resources functions are no exception. Automation benefits not only workers but also the organizations that recruit and manage those workers.Repetitive tasks that just take time are always good opportunities for automation. And human ingenuity ensures that we will continue to see advancements in every area of our work lives. 2021 certainly saw plenty of technological improvements and 2022 will undoubtedly follow with more. 

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Four Great Recruiting Videos and What You Can Learn From Them in 2022

While you don’t need a video to find the right candidate, it certainly helps! Since video is the preferred currency of the internet and social media (and is so easily shared), you’ll get a lot more eyes on your company and your open jobs if you decide to use video. Surprisingly perhaps, creating a recruiting video that reaches your desired audience is easier said than done. At WorkReels we believe the best recruiting videos have a couple of things in common. 

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Workers and the Workplace - What changes in 2022?

While some relished in remote work, others noticed negative impacts on their work over time. The people who want to return tofull in-person work cite the lack of growth and development opportunities, the culture that’s formed in the office, and a rapport with coworkers. As we enter 2022, what’s top of mind for considering how and where we will work in the New Year?

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Is your Employer Brand Ready for 2022?

We know we’ve talked about employer brand a lot at this point, but we do it for good reason. Your employer brand is integral in helping you attract new candidates and retain existing ones (a pretty big feat in today’s hiring/talent climate!).

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Your Secret Weapon in the Hunt for Candidates? Telling a Good Story.

Storytelling is a fundamental aspect of being human. From the beginning of time, we’ve been telling each other stories for a number of reasons-- to educate, to entertain, to caution. A good story can make you smile, can make the hairs on the back of your neck stand on end with fear, can make you laugh, cry, feel hopeful, depressed, and everything in between. That's a mighty power. One that can be wielded to your advantage.

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Want to Increase Productivity at Work? Try a Vacation.

The habits and structure built from years of workaholism will not recede easily no matter how many Millennials are in your workforce. Company culture is often slow to change with the times, and employees often learn from their peers to question how taking time off might be perceived among management and other co-workers.

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Up Your Email Game to Attract Millennial and Gen Z Talent

There are hundreds of new communication tools and platforms geared toward creating smooth communications between you and your candidates. But there’s one tool that will never go out of style: Email. The communication platform of choice for nearly every employer/candidate interaction, email is not going anywhere. But that doesn’t mean email is exempt from change. Not at all. Savvy recruiters understand that closing their desired job candidates requires adapting email strategies to reach their target audience.

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Solve Your Talent Acquisition Woes with Video

Workers are no longer settling for the first job offered to them. Instead, they spend their time and attention meticulously evaluating different opportunities to find positions that better align with their wants and needs. That could be a more flexible schedule or a bump in salary— but with salary rising across the board, that isn’t the only consideration that workers are taking into account.

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Video Helps Job-Seekers Buy In

User-generated content can take many forms - from carefully edited photos taken by one of your employees, a comprehensive blog entry detailing why your company is a great place to work, comments on a company post-- or what about a video? Video is your best bet for engagement on your user-generated content.

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Get Candidates to Stop Shopping and "Buy" Your Open Position

Consumers want answers to a vast range of questions before they even consider buying a product. And it’s the same as applicants looking for a new job! They’ll want to know about your company culture, what leadership looks like at your company and, of course, what perks they can expect if they sign on.

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Finding (And Signing) Your Purple Squirrel

Chances are the candidate with the perfect experience, background and skill set probably already has a position that they love. They’re probably not even looking for a job. The “Purple Squirrel” is likely a passive job seeker. While it can be hard to snag a passive job-seeker, they may be open to your position if it meets all of their requirements.

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Introducing WorkReels

Well, we did it: as this post is being published the WorkReels team is hobnobbing with the best and brightest in the recruiting technology space. The day has come! After months of hinting and tiptoeing around what WorkReels is, we can finally share what we’ve been working on with the world.And boy, are we excited. At WorkReels, we believe there’s a better, more effective way to recruit the best candidates for your open positions.

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Is UGC the Key to an Authentic Employer Brand?

Sometimes the most effective content on social media is content that your employees or customers create, i.e. user-generated content, UGC.‍While it may not fit naturally with a brand’s image it is one of the most effective ways to reach new audiences and boost engagement on your social media channels. Especially when it comes to recruiting new employees.

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Recruiting on College Campuses During COVID-19

Often, the majority of attention around college recruiting is allotted to students and recruiters. And while they do make up a large part of that equation, listening only to them will give you just a portion of the picture. College career center professionals have actionable insights for both students and recruiters. We sat down with (and by sat down with, we mean zoomed with) Marc Goldman, the executive director of Career Engagement at Gettysburg College.

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How to Keep Employees Happy During COVID-19

We talked with Townley Goldsmith-Ray, director of the Richmond chapter of SHRM (Society of Human Resources Management), about how COVID-19 wreaked havoc on systems in place and also how the fallout from COVID-19 has allowed us to reevaluate those systems and decide whether they still make sense. Goldsmith-Ray has just become the Executive Director of Richmond’s SHRM chapter, but she’s been involved for much longer, serving over four years on the staff.

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Use Authentic Video Marketing to Grow Your Business

While video is still the best way to reach consumers, when it comes to your online presence, you can no longer rely on overproduced, inauthentic videos that come across as product placements with hired actors. Consumers and job seekers are craving authenticity, and the organizations that can deliver it will reap the rewards.

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Campus Recruiting... The Student Perspective

COVID-19 forced recruiters to launch headfirst into an uncertain situation. This is especially true for campus recruiters. As the pandemic seems to be dying down (in the United States, at least), the question college recruiters should be asking is what should stay and what should go?

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Core Skills Are Key-- Your Company Needs to Value Them

“The term “soft skills” suggests that these skills may not be as important or key to one’s professional success as compared to other more technical skills like coding, accounting, etc. In reality, these skills are truly “core” and should be treated as such.”

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5-Step Smartphone Filming for Dummies (2021)

What if you want to move past the amateur label and start to create content with your cell phone camera that’s worthy of the big screen? We’re here to help! Below we’ve outlined some steps that will help you take the videos you create to the next level.

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What makes for an effective virtual recruiting campaign for millennial and Gen Z talent?

With more and more organizations embracing virtual recruitment efforts in the wake of the global pandemic, you have to make sure that your campus recruiting efforts stand out from the rest.

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A Practical Guide to Employer Brand

A company’s employer brand is simply the perception people outside of a company have about what it’s like to work there – whether it’s accurate or not!

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The Untapped Campus Talent Resource

One of the biggest pluses to virtual recruiting (besides the reduced cost) is the larger candidate pool!

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Recruiting on Campus

Recruiters who don’t make the switch to virtual recruiting this year will miss out on talented applicants as almost half of students believe that recruiters who don’t go virtual will fall behind

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The Marketing Recruiter

Recruiters need to reinvent the way they approach recruiting candidates by using weapons from the marketer’s arsenal.

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Make Mobile Work For You, Recruit on Social Media

A majority (80%) of job seekers use social media to search for their next position. That’s nothing to sneeze at.

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Want to Attract Talent Who Know Why They Want to Work For You? Try Video

Even though video posts are leaps and bounds above the boring, run-of-the-mill job post, we know it can be daunting to some. It doesn’t have to be.

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Content IS King. So Why Aren't Recruiters Creating Original Content?

According to our research, many recruiters say they can’t focus on content creation because they don’t have the time, budget or creative expertise. Creating original content is daunting, but it doesn’t have to be. Use the tips below to guide your foray into painless content creation.

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