Don't Miss Out on Top Talent! How to Attract Laid-Off Workers in 2023

With the onslaught of tech layoffs in 2023, there's a wealth of talented individuals on the job market. So why not take advantage of this opportunity and build your dream team? In this blog post, we're sharing the best strategies for attracting top talent who may not have been available before. And we'll even let you in on a little secret - the power of video in showcasing your employer brand.

1. Get Ahead of the Game: With any job loss, it’s only natural that people may feel overwhelmed, uncertain and unmoored. This situation presents an ideal opportunity to demonstrate what your organization is like for someone new to feel comfortable joining. So, why not be the ray of hope they need? Reach out to them proactively and offer support, resources, and guidance. This will not only establish a relationship but also position your company as a warm and empathetic organization.
2. Employee Referrals are a Win-Win: Networking with current employees and leveraging their connections is a smart way to find potential candidates. Encourage your employees to refer friends and acquaintances who were recently laid off and may be a good fit for your organization. Giving your employees the tools to highlight your open jobs and employer brand set them up for success. 
3. Showcase Stability and growth: Recently laid-off individuals are likely looking for stability and growth potential in their next role. Highlight the stability of your organization and any growth opportunities within the company. Be transparent about your company’s current financial status and future outlook, as this can help instill confidence in potential candidates.
4. Offer Flexibility: With the pandemic still affecting our daily lives, many individuals are seeking flexible work arrangements. Offer flexible schedules, remote work options, and other benefits that may appeal to recently laid-off talent.
5. Support Through the Job Search: Offer support to recently laid off individuals through their job search process. This can include resume-building services, interview preparation, and other resources to help them secure their next role.
6. Boost Employer Brand with Video: Video is a powerful tool for showcasing your company culture and employer brand. Utilize video to give candidates a behind-the-scenes look at your company and what it’s like to work there. This can help build trust and excitement about the opportunity, especially for remote candidates who may not be able to visit your office in person.
7. Timing is Key: It's essential to be mindful of timing when attracting recently laid-off talent. Wait until the individual has had a chance to process their layoff and is ready to start looking for new opportunities before reaching out.
8. Be ready to sell them on your opportunity if they’re the right candidate: They will likely have multiple offers. Introduce them to team members, Highlight unique benefits, remind them what drew their interest to your organization. 
   

Attracting recently laid-off talent presents a unique opportunity for companies looking to build their teams. To give your employer brand an extra boost, consider using video to showcase your company culture and what it's like to work there. That's where WorkReels comes in! With WorkReels, you can create engaging videos about your workplace that highlight your employer brand and attract top talent. What are you waiting for? Give WorkReels a try and start building your dream team today!

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